Anyone can insure whatever part of their body they want, for whatever amount they want, if they can afford to pay the premium. It's as simple as that. This being said, however weird some people or establishments can be, like the man who insured himself against trauma, was his national soccer team to lose the World's Cup, or the members of the Derbyshire Whiskers Club who insured their beards against being injured or stolen, as a rule, celebrities are the ones that take out body parts insurance, either directly or by means of the companies they work for.
Entertainment companies, TV networks and sports teams have clearly a financial interest in insuring the body parts of their moneymaker celebrities, because in case of accidents, the latter couldn't carry out their activity for them. And why should companies risk to lose larger amounts of money, when they could just take out some general disability insurance or even specialty insurance?
But things become weird when celebrities cover with exorbitant sums body parts that are in no way related to their work. It is true that taking out such insurance means a lot of publicity, the tabloids being only too willing to inform the audience about their latest eccentricities, and people being really interested in everything their favorite celebrities do. A supermarket company insuring the taste buds of its most important wine buyer for a stunning 10 million dollars and having the news all over the press witnessed an increase of almost 20% in its wine sales. Therefore, it's undeniable that publicity sells, and to the extent it's more shocking to that extent sells better.
How else to explain Mariah Carey's insuring her legs (not her voice) for one billion dollars or Mary Hart of Entertainment Tonight hers for the same huge amount of money? The latter didn't care, for instance, to take out professional indemnity insurance, although her voice made a woman to have epileptic seizures, a fact evidenced by lab results. Well, women may have fabulous legs at least, but why would Tom Jones insure his chest hair for a stunning 7 million dollars or Merv Hughes, a bowler player, his mustache for 370,000 dollars? As if he had a Chaplin film persona to support...
And if you think this kind of insurance is modern, you are wrong. A successful comedian of the era of silent movies, Ben Turpin, insured his crossed eyes that made people laugh for $25,000, in the event they could become uncrossed for no reason and compromise his career. But nothing compares with Bette Davis insuring her waistline for $28,000 or Jennifer Lopez insuring her lovely behind for $1 billion. Can this be considered to be anything else than a publicity stunt?
Entertainment companies, TV networks and sports teams have clearly a financial interest in insuring the body parts of their moneymaker celebrities, because in case of accidents, the latter couldn't carry out their activity for them. And why should companies risk to lose larger amounts of money, when they could just take out some general disability insurance or even specialty insurance?
But things become weird when celebrities cover with exorbitant sums body parts that are in no way related to their work. It is true that taking out such insurance means a lot of publicity, the tabloids being only too willing to inform the audience about their latest eccentricities, and people being really interested in everything their favorite celebrities do. A supermarket company insuring the taste buds of its most important wine buyer for a stunning 10 million dollars and having the news all over the press witnessed an increase of almost 20% in its wine sales. Therefore, it's undeniable that publicity sells, and to the extent it's more shocking to that extent sells better.
How else to explain Mariah Carey's insuring her legs (not her voice) for one billion dollars or Mary Hart of Entertainment Tonight hers for the same huge amount of money? The latter didn't care, for instance, to take out professional indemnity insurance, although her voice made a woman to have epileptic seizures, a fact evidenced by lab results. Well, women may have fabulous legs at least, but why would Tom Jones insure his chest hair for a stunning 7 million dollars or Merv Hughes, a bowler player, his mustache for 370,000 dollars? As if he had a Chaplin film persona to support...
And if you think this kind of insurance is modern, you are wrong. A successful comedian of the era of silent movies, Ben Turpin, insured his crossed eyes that made people laugh for $25,000, in the event they could become uncrossed for no reason and compromise his career. But nothing compares with Bette Davis insuring her waistline for $28,000 or Jennifer Lopez insuring her lovely behind for $1 billion. Can this be considered to be anything else than a publicity stunt?
About the Author:
With indemnity insurance the policyholders get compensations for their effective financial losses.
Tidak ada komentar:
Posting Komentar